The internet is changing, bigtime!
If you place one of your ears firmly to the ground,
you'll sense a huge tectonic shift taking place throughout the world wide web.
Mass changes to the way we name our websites have been introduced by ICANN, the global internet governing body. These changes are already dramatically affecting how businesses brand themselves. New Top Layer domain names are beginning to flood the market, leaving quite a quandary for some businesses with previously sought-after domain names.
Businesses with website names like 'windmillhillstore.co.uk', are now able to simplify their web addresses. Creating an easier to remember name for their business, like 'windmillhill.store'.
Not only is this beneficial to consumers: no longer having to arduously type in long domain names with irrelevant endings. But done wittingly, it can help boost your website's search engine rankings too.
The changes are here, dozens of new TLD's have already hit the market. Over the next few years, big blue-chip companies are starting to run their own domains. Companies like 'Google' and 'Nike', their new TLD's will be '.google' and '.nike' respectively.
Older, less trendier domain names like '.net', may eventually fall by the wayside. Though I imagine the grand old '.com' domain will remain, at least for the forseeable future.