Responsive Websites
by Web Design Halton

Many web designers offer 'Responsive Web Design' at a premium, as coding a website to fully function on multiple devices can be quite a mighty task for some designers. Other developers might not have the expertise to complete the conversion: as some web designers are only accustomed to code-free content management environments. That is not to say, that they can't attempt to correctly customize an already responsive template. Only that sometimes, in an attempt to do so, the outcome isn't always that appealing. When in fact, the result should be quite impressive.

Responsive Web Design Desktop Display

Responsive Desktop Design

  1. We initially create our websites in a desktop platform.
  2. The header logo and navigation menus are in full view.
  3. The navigation drop-down menus are visible when selected.
  4. At maximum resolution, certain features are rarely affected.
  5. The larger display allows for more content to occupy the screen.
  6. Text is ideally set to maximize the viewers readability.
  7. Images are usually displayed in their actual dimensions.
  8. The footer is visible in full width.
Responsive Web Design Desktop Display

Responsive Tablet and iPad Design

  1. On a tablet or an iPad, the features are adapted to fit the display.
  2. The header logo may be resized to fit correctly.
  3. The navigation drop-down menus may be replaced or reconfigured.
  4. Specific features are prioritized for maximum results.
  5. As the screen size descends, scrolling becomes more necessary.
  6. Buttons and links are configured for touch-screen technology.
  7. Text and Images are adjusted for their optimum exposure.
  8. For aesthetical reasons, footer sections may be altered or stacked.
Responsive Web Design Desktop Display

Responsive Mobile Phone Design

  1. On a small mobile screen, the features are prioritized for the display.
  2. The header logo may be resized or even replaced.
  3. The navigation menu is redesigned for easy touch.
  4. Specific features are prioritized for user-friendliness.
  5. At small screen sizes, scrolling becomes mandatory.
  6. Responsive styling may resize the text for easy reading.
  7. Images are adjusted for smaller screen sizes.
  8. The footer sections are altered for best results.

If you're a business in need of a website, you would be wise to consider a mobile-friendly website. According to an official United Nations report, 6 out of every 7 people in the world now own a mobile phone. Ignoring that staggering statistic, could have drastic consequences for your business. Mobile phones are ubiquitous. Long gone are the days when people only connected to the world wide web, through a desktop personal computer.

Why responsive websites are better than non-responsive websites?

At 'Web Design Halton', creating websites that work on a whole host of platforms is what we do best. These days and for the forseeable future, more and more people are surfing the net on the move. Losing revenue for failing to appeal to these potential customers, could be quite costly.

Non-Responsive Websites

Features / Platforms Desktop Tablet Mobile
Optimal View Yes No No
User-friendly Yes Risk No
Designed Purpose Yes No No
Left Content

The example shown, is from an e-commerce store we created last year, before we converted it into a responsive website. It shows how a traditional website looks, when viewed on a small mobile phone. As you can see, once the screen is zoomed in: which is necessary to be able to read the text. The website's own name is too large for the viewers display. Along with an awkward and often disfunctional navigation menu: due to small links, not configured for touch-screen technology. Certain features also tend to be incompatible with smaller devices and weaker processors.

Responsive Websites

Features / Platforms Desktop Tablet Mobile
Optimal View Yes Yes Yes
User-friendly Yes Yes Yes
Designed Purpose Yes Yes Yes
Left Content

The example shows how a responsive website looks, when viewed on a small mobile phone. As you can see, the viewers pane is optimized for comfort and readability. The business logo is resized and correctly positioned. A new larger, clearer navigational menu is created, to allow for large fingers touching the screen. Content is optimized and repositioned for a succession of screen sizes, from the larger desktop displays, right down, through to the smallest mobile screens. The symmetry is as aesthetically pleasing as the user-friendly functionality.